Valamar, Croatia’s leading tourism group, has posted a 17.5% surge in revenue for the first half of 2025, reaching €143.7 million—driven largely by the booming premium hotel and camping segment.
The island of Rab stood out with a 40% increase in overnight stays, cementing its status as a rising star among Croatian destinations.
Even excluding the Austrian uplift from newly leased hotels in Obertauern, organic revenue growth hit 10.5%.
With 2.08 million overnight stays—most in Croatia—Valamar also saw a 6.4% rise in volume, bolstered by a 57% share of direct bookings.
Yet growth isn’t without cost: operational expenses jumped 12.6%, reflecting better pay and working conditions for staff.
EBITDA stood at €4.3 million, with net loss at €24.5 million—typical for the seasonally weighted industry.
Amid soaring investments, including the €200m Pical Resort set to run year-round with 700 staff, Valamar’s net debt rose to €337m.
But with nearly €1bn in assets and a strategic eye on sustainability and digitalisation, the group is betting big on Croatia’s high-end tourism future.