Slovenia’s Rogla Ski Resort and Terme Zreče wellness center are on the cusp of a major transformation after being sold to the private investment fund Advance Capital Partners.
Unitur, the company currently managing the resort and spa, has been struggling with debt, leading to the sale for an estimated €12.2 million, with the new owners assuming all financial obligations.
The deal, awaiting regulatory approval, marks the end of a significant chapter for Unior, the state-owned toolmaker and automotive supplier that once operated the resort as part of its tourism division.
Aleš Škerlak, president of Advance Capital Partners, has vowed to inject substantial investments into the resort, aiming to elevate Rogla and Zreče to the level of elite ski destinations such as Austria’s St. Anton and France’s Val d’Isère.
The move promises to boost tourism and bring financial relief to the local economy, providing a fresh start for a beloved Slovenian landmark.